We specialize in helping brands turn fragmented data into actionable insights — empowering teams to test faster, scale smarter, and grow more efficiently.
Services
Retrospective Marketing Audit
Extract insights from every marketing dollar you've already spent. Our data-driven audit examines historical performance to reveal hidden wins, identify spend inefficiencies, and informs a measurement framework. We deliver comprehensive cross-channel insights and identify cost saving opportunities exponentially greater than the service investment.
Advanced Measurement Framework
Get clear visibility into what's actually driving your conversions. Our comprehensive measurement service leverages attribution modeling, incrementality experiments, and A/B testing to move beyond vendor-reported metrics. We help you build cross-channel measurement systems designed for scale, generate testable hypotheses, and create a streamlined test-and-learn framework to accelerate speed-to insights.
Paid Channel Strategy
Build full-funnel campaigns that deliver measurable business outcomes. Our comprehensive channel strategy spans search and social platforms, integrating customer personas with audience and creative testing to maximize KPI conversion rates. We design data-driven account structures that include advanced ad personalization and eliminate marketing inefficiencies while creating cohesive customer journeys from awareness to conversion to reactivation.
Data Infrastructure
Stop drowning in messy, unstructured data and unlock data-driven insights. We help advertisers audit data accuracy, tag custom events, and create data warehouses with the data that matters most to power automated reporting and better measurement—aligned with your business objectives.
Automated Reporting and Dashboards
Spend less time being busy and more time on strategy. Align your team around a single source of truth that's easy to access and visualize. From BI reporting to channel performance to tactical insights, our custom reporting is designed to identify trends, make correlations, measure tests, optimize campaigns, and media mix. We specialize in custom dashboards via Looker, Looker Studio, PowerBI and Tableau.
Other Things We Are Good At
Channel-tailored product data feed setup, optimization, and testing.
Full Funnel CRO (conversion rate optimization) and cohort measurement.
Lead generation funnels and automated matchback reporting.
Vetting new tools and AI technologies in your MarTech stack.
Why Kairos?
Senior-Level Expertise, Start to Finish
Work directly with a seasoned eCommerce analyst. No junior handoffs, no bloated teams with redundant meetings, just focused expertise and streamlined communications.
Custom Solutions, Not Cookie-Cutter Packages
I tailor every engagement to your business goals and tech stack—no pre-built templates or platform agendas. Each engagement is completely different as I am 100% data driven. I focus first on historical data insights and then propose recommendations to enhance your data to unlock better measurement and learnings moving forward.
Faster Execution, Dedicated Support
Skip the long timelines and internal handoffs. I move fast to audit, optimize, and scale what works, often in days, not months. I work with one client at a time so you get 100% of my attention and focus.
Focused on What Moves the Needle
With a strong background in measurement I prioritize actionable insights and measurable growth specific to your business objectives; whereas many marketers focus only on “best practices” and KPI data dumps.
No Retainers, No Lock-Ins
Hire me for a single project, an audit, or fractional support—flexible engagement without long-term commitments.
Unbiased, Platform-Agnostic Advice and Support
From discovery to contract negotiations to onboarding to operations, I streamline the entire process of tool and vendor selection. Whether it be new or existing tools/vendors I help you operationalize and get the most value from your investment.
Experience
12-years D2C and multi-brand retail e-commerce. (Shopify, Magento, Headless and Custom Framework)
7-years managing product data catalogs and marketing feeds. (Rithum, DataFeedWatch, GoDataFeed)
6-years experience vetting and standing up various tools in the martech stack.
5-years in marketing effectiveness - attribution, incrementally and experimentation. (MMM, MTA & Geo-Lift)
5-years experience in marketing data warehousing, marketing report writing and dashboards. (PowerBI, Looker Studio, SQL)
4-years managing paid audience strategy. (prospecting, retargeting, retention, 1st party and 3rd party)
4-years in paid social strategy, A/B testing & activation. (Facebook, Instagram, TikTok & Pinterest)
4-years in performance, growth & web analytics. (GA4, GTM, Adobe Analytics)
4-years experience in ETL & marketing data warehousing. (Funnel.io, Supermetrics, BigQuery, AWS)
Get in Touch
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